- Title
- The place of sensemaking in market information processing theory
- Creator
- Cowley, Kym
- Relation
- The Future of Marketing with Particular Reference to Asia and the Antipodes: Inaugural Australian Conference of the Chartered Institute of Marketing. Research in Contemporary Issues of Marketing (Sydney 20-22 August, 2003) p. 20-27
- Publisher
- 2003 Chartered Institute of Marketing Conference
- Resource Type
- conference paper
- Date
- 2003
- Description
- In the broad field of marketing strategy research, market orientation theory, learning theory and market information processing (MIP) approaches have all attempted to explore and explain how firms use information to effect strategic advantage. All approaches offer insight into the ‘what’ of information processing in organizations. This paper attempts to address the ‘how’ of MIP in organizations through the use of Weick’s (1995) sensemaking paradigm and March’s (1999) modern theories of decision making in organizations. The sensemaking paradigm allows us to glimpse the fundamental micro processes of interaction between actors in organizations that facilitate the making of sense for the purpose of decision making and ultimately organizational action. Understanding the micro processes outlined here will enable marketing practitioners to better facilitate these processes in their own organizations.
- Subject
- marketing; market information processing; sensemaking; processing theory
- Identifier
- uon:6518
- Identifier
- http://hdl.handle.net/1959.13/803840
- Identifier
- ISBN:0616421719
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